Collapse of Distinction
Collapse of Distinction by Scott McKain is a helpful business strategy book with practical applications to ministry. McKain cites the recent trend in the business world to duplicate products between competitors, with only minor tweaks or price being the only difference between products. This “collapse of distinction” between products makes the consumer focus on only one difference: price.
McKain challenges the reader to revive the art of distinction between competing products. Distinction is the only way to get noticed these days, and true distinction helps promote innovation. Creating distinction is done by focusing on the four main qualities of distinction: Clarity, Creativity, Communication, and Customer-Experience Focus. Throughout the book, McKain challenges his audience to embrace these four qualities in order to create a truly innovative and distinct product. Continue Reading…



I managed to finish one last book before 2008 came to a close:
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